This project has been dropped as to certain circumstances.

Media Kit Draft 1

Event Name: The Malaysian Cardboard Boat Regatta

Event Date: March, 13^th, 2010

Event Venue: Sunway Surf Beach, Malaysia

Edison Youth Achievement Awards is a program that provides a unique opportunity for young people to set and achieve personally challenging goals that build character, further develop critical and creative thinking and foster community service, personal development and citizenship, trust and the ability to plan and organize.

To earn an Edison Youth Achievement Award, participants set and achieve individual goals in four program areas:

· Voluntary Public Service

· Personal Development

· Expeditions

· Physical Fitness

All young people are equally able to earn the Edison Youth Achievement Award, because goals are set based on individual interest, need and ability.

This project area is Voluntary Public Service, and our goal in this area is:

To plan and organize an event to foster understanding and friendship among all races in Malaysia

As our Media Endorser, you will receive the following:

1. Endorser logo insertion and 50-word description included in the
event brochure pdf. This pdf document is used in the sales and
marketing campaigns and distributed to potential participants.

2. Endorser logo insertion and 50-word description on the event
website and corresponding media partnership references to this event

3. Provision of one (1) of your current publication (if any) to each
of the participants registered for the race. This will be handed out
at the registration desk when participants sign up on the morning of
the event.

4. Official invitation for your appointed participants for this event

5. Provision of discounted rate of 10% off the published participant
registration fee for Endorser members and staff

As Media Endorser, you will provide the following in support of this event:

1. The Malaysian Cardboard Boat Regatta banner ad to be placed on your website
during the event campaign. Event campaign is usually approximately 3
months and below.

2. The Malaysian Cardboard Boat Regatta being listed as an event in your
calendar on your website.

3. Communicate and publicize Malaysian Cardboard Boat Regatta event to
your membership base via your website and newsletter.

4. Email blasts to your membership base of Malaysian Cardboard Boat Regatta event.

5. Communicate and publicize Malaysian Cardboard Boat Regatta on the day of the event.

P.S. Rules will be posted soon

News

The people from Sunway hasn't gotten back to us on the venue so nothing is certain just as yet.


But even then, we're going to full this project through!

So hold tight people because we're not going to let this boat sink!
:)

Testing of the boat PICTURES!

Our "TITANIC"


Transporting it






Bon Voyage


Here we go. Daryl, Sonia and Elliot takes off.


Still going steady.



IT STARTED TO SINK ON THE SECOND ROUND


Getting back to 'shore'
The remians
R.I.P to Titanic.




We finally tested it. It lasted out in the water for about 15 - 20 minutes which is pretty impressive and good because be spent a lot of time building it.

We are on YouTube!, great news & great sucess! !

We've tested the our prototype cardboard boat and have had great success!


Click HERE to watch the video of us floating the boat.
There are five videos, watch them all to find out what happened.

Did it float or sink?



We've also got an announcement. We have finally gotten a perfect venue too;


SUNWAY LAGOON SURF BEACH

Excited?
Follow this blog to stay updated :)

Update - 3rd November 2009

Hello everyone!

This is an update on the planning.

Last Wednesday, we met with Mr. Wicky Sundram. The general manager of the Royal Langkawi Yacht Club, came to give us an insight on planning an even such as our cardboard regatta. He helped us loads of ideas on how to get sponsorship and planning it.
He gave us an outline on the steps we should get done first:

Steps

- Volunteers
- Sponsorship, Sponsorship packages
- Media communications
- Technical team – the race management – on water management (someone monitoring the race, lifeguards, rules (do’s and don’ts), safety, medical supports, stopwatches, need judges.

Also, we have to get the date and venue confirmed, then do a press release, send mails to media (Wicky mentioned to tell them it’s a youth development program.)

To get potential sponsors, he mentioned that it’s best to know the brand managers personally (we also have to write to them 6 months ahead to get these sponsors), which is pretty tough since we don’t know many high ranked people. But we’re going to try our best.

We’ve also got an announcement. This Sunday, the 8th of November we are having a meeting with people who would like to volunteer. If you’re interested in helping us plan this exciting event, please contact:

Amy J. Delph at 012-658-7587 or amyjdelph@gmail.com
Time: 2.30pm
Date: 8th November 2009
Venue: Please contact Amy Delph

Malaysian Cardboard Boat Regatta Sponsorship Proposal

Topic: Malaysian Cardboard Boat Regatta

Venue: To be confirmed

Date: Saturday, 13 March 2010

Contact: Amy J. Delph
Program Manager
EDISON Enterprises Sdn. Bhd.
Handphone: 012-658-7587
E-mail: amyjdelph@gmail.com



Event Description
The Malaysian Cardboard Boat Regatta represents a unique sponsorship opportunity for companies who want to position themselves as leading organizations in the eyes of the nation’s youths that incorporate ethical values, respect for individuals and involvement in communities. For this event, youths will form teams and register. On the day of the event they will have around two hours to build a boat from cardboard and tape to be raced on a body of water. Each team must consist of two or more ethnicities. The activity aims to foster friendships and better understanding between people of different ethnic groups in the Klang Valley. This event is designed to be a community service project and therefore, free of charge for participants.


Rationale
The problem of racial polarization and efforts to become a more united Malaysia, via 1Malaysia, Saya Anak Bangsa Malaysia, etc. have been highlighted in the media lately. Even before these efforts were mentioned in the media, the youths organizing this event had concerns about racism and wanted to do something about it. They believe that the success or failure of our nation depends on how the people of this nation relate to one another. The tagline for this event, “Together We Sink or Swim”, reflects this. Overall, the event is designed to create a platform to achieve the following goals:


§ Encourage interaction and friendship between the various ethnic groups here in the Klang Valley that will reduce suspicion and increase understanding and respect for one another.
§ Send out the message that youths are very concerned about racial polarization and are working to do something about it.
§ Communicate the message that youths have and will continue to reject messages of hate and discrimination concerning other ethnic groups.
§ Inspire other youths to take a stand and do something to bring the people of this nation closer together in unity.


Target Participants
This event is targeting secondary and college youths from ages 13 to 21 years of age. We will be targeting youths from the Klang Valley. We are targeting a minimum of 200 participants. By using the Surf Beach area we could open the event up to 1,000 or more participants.
§ Students from Sunway University College, Monash University and SMK Bandar Sunway should be encouraged to participate in this event.

Media Partners
TV
§ TV 8, TV3, TV7 and TV2
§ Astro Ria
§ CNN

Social Networks
§ Facebook
§ Friendster
§ Twitter
§ YouthSays
§ Homefrontier
§ Malhen

Magazines & Publication
§ Klue




Blogs
§ Youth Malaysia
§ Youth For A Better Malaysia http://youth4a.bettermalaysia.com/
§ Voize Malaysiakini http://www.malaysiakini.com/

Radio
Hitz FM
Mix FM
Red FM

Others
YouTube
Twitter


Endorsers
§ Secondary Schools in the Klang Valley such as SMK Lasalle PJ, Sri Sempurna, Sri Nobel, SJK(C) Pei Chun 2, etc.
§ Colleges & Universities such as Taylor’s College, SEGi College, Sunway University College, Monash etc
§ Saya Anak Bangsa Malaysia (SABM)
§ Mc Kinsey & Co. (in connection with their Youth Leadership Academy)
§ Southeast Asian Youth For Change http://www.yes2009.asia/yp_moyc.php


Our Organization
EDISON Enterprises Sdn. Bhd. is a company that specializes in educational programs for primary, secondary and tertiary students. We have been in operation since 2002. The aim of our company is to provide programs that enhance critical and creative thinking and other soft skills necessary for students to succeed in life. Our program EDISON Youth Achievement Award (EYAA) is involved in this event.

For this program, students set goals in the areas of personal development, physical fitness, expedition/exploration and voluntary public service. They collect hours while working toward their goals to gain certificates and medals. The award provides a unique opportunity for young people (ages 13 to 21) to set and achieve personally challenging goals that build character, further develop critical and creative thinking and foster community service, personal development and citizenship.

Students who have won past awards have collected medicine for the needy, set up a soup kitchen, built a dune buggy from scratch, completed a 52 km trek in Milord Sound, NZ, learned Japanese, climbed Maxwell Hill, organized and executed a rafting expedition, given community drum lessons and more.

This project of organizing the Malaysian Cardboard Boat Regatta is part of the students’ efforts toward the gold medal award for this program. The gold medal requires 400 hours of voluntary public service. Your sponsorship of the venue would help them achieve their goal. It would also contribute indirectly to the many skills they would pick up in organizing this event. Just imagine the kind of assets these students will someday become to future employers, as well as the nation, due to the skills they have learned from the experience.

To know more about the program and our company, please visit our website at: www.edison-enterprises.com.